Many bands are continually trying to promote their music. Whether a band is relatively new with a small following or a huge band known by millions of people, there are always opportunities for them to promote themselves on YouTube. The biggest benefit, however, comes to those that are not restricted by their record companies. The struggling artist has the ability and freedom to do whatever they please without having to worry too much about the ways in which they promote their songs.
The absolute best way to get exposure will be the hardest. Viral videos have a way of making everyone that views them share the videos with their friends. If a band has something truly unique or shocking to share, they too can make their video into a viral success. This does not have to be crude content, but does need to be something that people can not help sharing. Once a video becomes viral, continual content and user interaction will turn every viewer into one that decides to subscribe to the channel. These are created with a lot of effort and there is no one way to make them a sure thing.
Bands can choose to have competitions in which they will provide something to their fans. This can be anything from giving one lucky person a free CD or giving a t-shirt out to 5 people. Local bands can also provide a pair of free tickets. However, a competition needs to have something for everyone involved. The rules should be stated directly and include a way for the person to promote the band. After all, this is what the band is after right? Asking all participants to share or like the competition video is a great way to gain exposure and really show fans how much a band appreciates them.
Many bands are surprised when they see how willing their fans are to help them. This is not something new as dedicated fans will often go to the extremes for people that they truly admire. This should be something that inspires every single band to go to extra lengths for those that listen to their music. While a video is a great way to let fans listen to new music, it is only one way in which they can actually enjoy a song. Instead, offering them many options to listen to the same song will show them that a band is really putting forth all their effort to help them.
The idea that cross promotion can not help the popularity of a band is absurd. Whether this promotion is directly connecting with other bands that post videos or letting website visitors know about new videos, it can help immensely. The music world is very friendly and every artist wants their peers to find success. This cross promotion is the perfect way to achieve success on both ends. Covering another bands song is the ultimate compliment and if they like it, they may mention it in one of their videos.