Whether you want to drive traffic to your website, increase sales, boost brand awareness or generate leads, Facebook is one of the best platforms to invest in. It’s a powerful platform that can be narrowly targeted to your specific customer personas—so you can reach the right people, at the right time.

Once you have your Page step-by-step Facebook ads, creating a Facebook ad campaign is pretty straightforward. Start by accessing Ads Manager, either using the links provided above or by navigating to it in your Business Manager or on Facebook’s mobile app. Then, click the “Create new ad campaign” button.

A Step-by-Step Guide to Effective Facebook Ads

At the campaign level, you’ll need to decide on an objective and select a payment method. Once you do this, Facebook will show you a list of options to choose from. Choose the ad format that you want to use and then add your creative. Facebook Ads Manager provides a preview tool to ensure your visuals look aesthetic and aligned across all types of posts on the platform, including feeds, stories, search, in-article, videos, messenger, and apps/sites.

You’ll also have to select a budget at both the campaign and ad set levels. You can choose a daily budget, which will pace your spending over a defined period, or a lifetime budget that will spend your maximum amount regardless of performance.